The first thoughts on looking at the website is noise. There are all sorts of windows in different directions. However, one featture that is consistent overall is the use of flash. The banners on the top fold of the page attract a lot of attention and there’s not much by way of content on the top fold as well. The good things about the website are a white background with a TV like screen that says top stories. However, sections like ‘Media, Marketing, and Advertising watch’ and ‘News Release’ come way down on the page. When clicking one of the news releases it links to a page, which has unequal spacing. The site doesn’t have three main colors and it has quite a few different colors. Font is grey when it ideally should be black. The site is a news site but it is very commercially driven. As far as navigation is concerned, there is a drop-down and links. The leads are not bold.
If we consider web 2.0 it has a google search box. Though there’s no section for posting comments on the website. However, there’s an option for sending emails. Visitors can connect with the content of the website.
However, navigation links away from the website. There’s no back button. One of the links is a PDF file which doesn’t open.
Overall, the user experience of this website is poor and there’s a lot of empty space on both sides. The only web 2.0 feature available is the google search box.
