FIRST IMPRESSION
The first impression on looking at the website indiantelevision.com is clutter. This is because:
- windows are open in all different directions
- a consistent feature in flash
- banner ads appearing on articles
- the font and font sizes being inconsistent throughout
- no three main colours on website
- use of grey for font in many cases
- the sites basic focus being unclear
- a lot of ads on the top fold of the page
- the site not following the rule of thirds
- no equal spacing between alphabets
- a marqui in red on the top fold of the main page attracting a lot of attention
When compared with the webby award winner for best practices website — www.coca-cola.com we find that though the coca cola website uses flash and one has to go two clicks in to find the actual website, however, it leads the way for the user by making the content clear using a flash movie. The central focus of the site indian television.com is very unclear, though it says ‘Your open stop source for everything related to Indian television.’ However, only one good thing about the site is the white background.
CONTENT
The basic content of the website indiantelevision.com is very unclear. According to me, it appears to be a news site with a commercial focus. When looking at the top fold of the page what appears are ads and only a small tv screen covering top stories. The basic content of the site doesn’t draw the user in because:
- it appears confusing with all the banner ads
- the content of the website is essentially flash
- though links like ‘home,’ ‘editorial,’ and ‘bulletin board’ have drop downs that link to news listings, the central focus is banner ads running in all different directions
- the site follows web 2.0 rules and includes a Google search box
- has email/newsletter box for the audience to interact with the content of the website
- there’s no blogging aspect to the website and no place to post comment
- the website doesn’t uses tagging or delicious aspects to make it interactive
When compared with webby award winning site for best news website– the nytimes.com, we find the news aspect is consistent throughout the website. Though nytimes uses interactive content for on the top fold of the page, it doesn’t take away the reader’s attention.
WRITING
The website covers news from the Indian television industry. The main news covered as top stories doesn’t appear to be closely knit together because:
- Snippets of news on the main page have sentences that approx. have 13-15 words, however, they are often separated by punctuation marks.
- One idea per sentence doesn’t seem to be consistent.
- The narrative doesn’t flow easily and it doesn’t make comprehension easy.
- The news stories have no sub headers
- The paragraphs are too long.
- There are only a couple of links per write up and some links are phrases
Compared with the webby award winning website for best writing– www.howstuffswork.com, this website doesn’t offer tightly written articles. The formatting is faulty and there are no clear paragraphs or short sentences. There are no bold leads for the news stories. The news is scattered all over the website without any clear category, except for ‘media, advertising, and marketing watch.’ The website doesn’t follow Jakob’s ‘F structure’ for it’s writeups.
NAVIGATION
The main navigation on the grey bar takes time to load and some of the pages don’t open. Therefore, navigation from the page isn’t seamless because:
- the main navigation page links to search listings
- this might lead users away from the webpage
- the sub-navigation appears below the banner ads and also links to search listings
- it isn’t very easy for users to pick the right link
- one click in to the website leads away from the main website to other search listings and therefore, it isn’t good user experience
- each time one clicks on a link it opens up in a new page and doesn’t have a backbutton to go back to homepage
When compared with the webby award winning website apple.com for navigation and structure we find that the site falls short in terms of user experience. The pages are slow to load and a new user would be tempted to leave the website even before they browse through it. The website offers a main navigation and more than one sub-navigations that makes it confusing and cluttered.
